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Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

C. Peukert, J. Pfeiffer, M. Meißner, T. Pfeiffer, und C. Weinhardt. Journal of Management Information Systems (JMIS), 36 (3): 755--788 (2019)

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Univ. -Prof. Dr. rer. pol. Jella Pfeiffer University of Stuttgart

Jerome Pfeiffer University of Stuttgart

Dr. Joachim Pfeiffer University of Stuttgart

Dr. -Ing. Marcel Pfeiffer University of Stuttgart

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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper researchM. Meißner, J. Pfeiffer, T. Pfeiffer, und H. Oppewal. Journal of Business Research (JBR), (2019)Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study.J. Fegert, J. Pfeiffer, C. Peukert, und C. Weinhardt. Proceedings of the 15th Conference on Wirtschaftsinformatik (WI 2020), Potsdam, Germany, Seite 560--567. (2020)Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of SaleT. Pfeiffer, J. Pfeiffer, und M. Meißner. Proceedings of Gmunden Retreat on NeuroIS (Abstract), Gmunden, Austria, June 1-4, (2013)Brownie: A Platform for Conducting NeuroIS ExperimentsA. Hariharan, M. Adam, V. Dorner, E. Lux, M. Mueller, J. Pfeiffer, und C. Weinhardt. Journal of the Association for Information Systems (JAIS), 18 (4): 264--296 (2017)Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information SystemsJ. Pfeiffer, J. Fegert, A. Greif-Winzrieth, G. Hoffmann, und C. Peukert. Market Engineering: Insights from Two Decades of Research on Markets and Information, Springer, Cham, (2021)A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts.J. Pfeiffer, und M. Scholz. Business & information Systems Engineering (BISE), 5 (6): 397--408 (2013)Mobile Eyetracking for Decision Analysis at the Point-of-Sale: Requirements from the Marketing Research and Human-Computer Interaction-PerspectiveM. Meißner, J. Pfeiffer, und T. Pfeiffer. Proceedings of SAGA 2013 (1st International Workshop on Solutions for Automatic Gaze Data Analysis), Bielefeld, Germany, October 24-25, (2013)The Influence of Perceived Belonging on Social Network Site AdoptionC. Ernst, J. Pfeiffer, und F. Rothlauf. Proceedings of the 19th Americas Conference on Information Systems (AMCIS 2013), Chicago, USA, August 15-17, (2013)Interview with Omer Biran and Michael Halfmann on “Conversational Agents at SAP”J. Pfeiffer. Business & information Systems Engineering (BISE), (2020)On the influence of context-based complexity on information search patterns: An individual perspectiveJ. Pfeiffer, M. Meißner, E. Brandstätter, R. Riedl, R. Decker, und F. Rothlauf. Journal of Neuroscience, Psychology, and Economics (JNPE), 7 (2): 103--124 (2014)