alexanderbrem > media;reach;utilisation | PUMA

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2Increasing Crowdfunding Success through Social Media: The Importance of Reach and Utilisation in Reward-Based Crowdfunding
T. Clauss, T. Niemand, S. Kraus, P. Schnetzer, and A. Brem. International Journal of Innovation Management, 24 (3): 2050026 (2020)
5 years ago by @alexanderbrem
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CI
Crowdfunding;success;social
media;reach;utilisation
CICrowdfunding;success;socialmedia;reach;utilisation
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