%0 Journal Article %1 horn2019advancing %A Horn, Richard %A Wagner, Ralf %D 2019 %I Emerald %J Marketing Intelligence & Planning %K %N 2 %P 181-194 %R 10.1108/MIP-10-2018-0448 %T Advancing reputation measurement : evolving toward improved quantitative assessments %V 38

@article{horn2019advancing, added-at = {2023-08-31T16:36:28.000+0200}, affiliation = {Horn, R (Reprint Author), Univ Stuttgart, Grad Sch Excellence Adv Mfg Engn GSaME, Stuttgart, Germany. Horn, Richard, Univ Stuttgart, Grad Sch Excellence Adv Mfg Engn GSaME, Stuttgart, Germany. Wagner, Ralf, Univ Kassel, Dept Int Direktmkt, Kassel, Germany.}, author = {Horn, Richard and Wagner, Ralf}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2e1aac5da70714b780d8cd248484e6787/puma-wartung}, doi = {10.1108/MIP-10-2018-0448}, interhash = {4e156b3a8897c578846c295c9fa38c78}, intrahash = {e1aac5da70714b780d8cd248484e6787}, issn = {{0263-4503} and {1758-8049}}, journal = {Marketing Intelligence & Planning}, keywords = {}, language = {eng}, number = 2, pages = {181-194}, publisher = {Emerald}, research-areas = {Business & Economics}, timestamp = {2023-08-31T14:36:28.000+0200}, title = {Advancing reputation measurement : evolving toward improved quantitative assessments}, unique-id = {ISI:000523033800001}, volume = 38, year = 2019 }