%0 Journal Article %1 horn2019advancing %A Horn, Richard %A Wagner, Ralf %D 2019 %I Emerald %J Marketing Intelligence & Planning %K ubs_10021 ubs_20018 ubs_30156 unibibliografie wos %N 2 %P 181-194 %R 10.1108/MIP-10-2018-0448 %T Advancing reputation measurement : evolving toward improved quantitative assessments %V 38

@article{horn2019advancing, added-at = {2021-05-20T15:08:58.000+0200}, affiliation = {Horn, R (Reprint Author), Univ Stuttgart, Grad Sch Excellence Adv Mfg Engn GSaME, Stuttgart, Germany. Horn, Richard, Univ Stuttgart, Grad Sch Excellence Adv Mfg Engn GSaME, Stuttgart, Germany. Wagner, Ralf, Univ Kassel, Dept Int Direktmkt, Kassel, Germany.}, author = {Horn, Richard and Wagner, Ralf}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2e1aac5da70714b780d8cd248484e6787/unibiblio}, doi = {10.1108/MIP-10-2018-0448}, interhash = {4e156b3a8897c578846c295c9fa38c78}, intrahash = {e1aac5da70714b780d8cd248484e6787}, issn = {{0263-4503} and {1758-8049}}, journal = {Marketing Intelligence & Planning}, keywords = {ubs_10021 ubs_20018 ubs_30156 unibibliografie wos}, language = {eng}, number = 2, pages = {181-194}, publisher = {Emerald}, research-areas = {Business & Economics}, timestamp = {2021-05-20T13:08:58.000+0200}, title = {Advancing reputation measurement : evolving toward improved quantitative assessments}, unique-id = {ISI:000523033800001}, volume = 38, year = 2019 }