%0 Journal Article %1 journals/mktsci/SeilerYW17 %A Seiler, Stephan %A Yao, Song %A Wang, Wenbo %D 2017 %J Marketing Science %K dblp %N 6 %P 838-861 %T Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#SeilerYW17 %V 36

@article{journals/mktsci/SeilerYW17, added-at = {2018-09-13T00:00:00.000+0200}, author = {Seiler, Stephan and Yao, Song and Wang, Wenbo}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2613b819c014a205eacf90bf596955e90/dblp}, ee = {https://doi.org/10.1287/mksc.2017.1045}, interhash = {f68ef68ffb48f882868a99dd25ae5950}, intrahash = {613b819c014a205eacf90bf596955e90}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {838-861}, timestamp = {2019-09-27T11:20:08.000+0200}, title = {Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#SeilerYW17}, volume = 36, year = 2017 }