%0 Conference Paper %1 conf/icis/JiangLS09 %A Jiang, Chunping %A Lim, Kai H. %A Sun, Yongqiang %B ICIS %D 2009 %E Jr., Jay F. Nunamaker %E Currie, Wendy L. %I Association for Information Systems %K dblp %P 176 %T Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition. %U http://dblp.uni-trier.de/db/conf/icis/icis2009.html#JiangLS09

@inproceedings{conf/icis/JiangLS09, added-at = {2011-12-27T00:00:00.000+0100}, author = {Jiang, Chunping and Lim, Kai H. and Sun, Yongqiang}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/238e2cb7782766104317ef749bc638b0e/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2009}, editor = {Jr., Jay F. Nunamaker and Currie, Wendy L.}, ee = {http://aisel.aisnet.org/icis2009/176}, interhash = {bdaef0fa4806744fc1efc726a3e2caee}, intrahash = {38e2cb7782766104317ef749bc638b0e}, keywords = {dblp}, pages = 176, publisher = {Association for Information Systems}, timestamp = {2016-02-02T14:35:26.000+0100}, title = {Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2009.html#JiangLS09}, year = 2009 }