%0 Book Section %1 series/hci/ReitbergerMMT11 %A Reitberger, Wolfgang %A Meschtscherjakov, Alexander %A Mirlacher, Thomas %A Tscheligi, Manfred %B Pervasive Advertising %D 2011 %E Müller, Hans Jörg %E Alt, Florian %E Michelis, Daniel %I Springer %K dblp %P 309-323 %T Ambient Persuasion in the Shopping Context. %U http://dblp.uni-trier.de/db/series/hci/MullerAM11.html#ReitbergerMMT11 %@ 978-0-85729-351-0

@incollection{series/hci/ReitbergerMMT11, added-at = {2012-02-19T00:00:00.000+0100}, author = {Reitberger, Wolfgang and Meschtscherjakov, Alexander and Mirlacher, Thomas and Tscheligi, Manfred}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2096cabbb89472a703b5735a1ee65278b/dblp}, booktitle = {Pervasive Advertising}, crossref = {series/hci/MullerAM11}, editor = {Müller, Hans Jörg and Alt, Florian and Michelis, Daniel}, ee = {http://dx.doi.org/10.1007/978-0-85729-352-7_15}, interhash = {38aff584a27ad3e17aae995ec8331c4f}, intrahash = {096cabbb89472a703b5735a1ee65278b}, isbn = {978-0-85729-351-0}, keywords = {dblp}, pages = {309-323}, publisher = {Springer}, series = {Human-Computer Interaction Series}, timestamp = {2016-02-02T10:48:42.000+0100}, title = {Ambient Persuasion in the Shopping Context.}, url = {http://dblp.uni-trier.de/db/series/hci/MullerAM11.html#ReitbergerMMT11}, year = 2011 }