%0 Journal Article %1 journals/ecr/ChuLCDT22 %A Chu, Xiumin %A Liu, Ye-Zheng %A Chen, Xiayu %A Ding, Zhengping %A Tao, Shouzheng %D 2022 %J Electron. Commer. Res. %K dblp %N 2 %P 451-483 %T What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige. %U http://dblp.uni-trier.de/db/journals/ecr/ecr22.html#ChuLCDT22 %V 22

@article{journals/ecr/ChuLCDT22, added-at = {2022-05-25T00:00:00.000+0200}, author = {Chu, Xiumin and Liu, Ye-Zheng and Chen, Xiayu and Ding, Zhengping and Tao, Shouzheng}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2424a371ca1519d8e606e8ccfbfb51b71/dblp}, ee = {https://doi.org/10.1007/s10660-020-09435-y}, interhash = {006b8ab1333b2a9941b70779a41879dd}, intrahash = {424a371ca1519d8e606e8ccfbfb51b71}, journal = {Electron. Commer. Res.}, keywords = {dblp}, number = 2, pages = {451-483}, timestamp = {2022-06-02T06:10:15.000+0200}, title = {What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige.}, url = {http://dblp.uni-trier.de/db/journals/ecr/ecr22.html#ChuLCDT22}, volume = 22, year = 2022 }