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Strategic interactions in traditional franchise systems: Are franchisors always better off?, , and . European Journal of Operational Research, 213 (3): 526-537 (2011)Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?, and . European Journal of Operational Research, 211 (2): 415-425 (2011)Trade deals and/or on-package coupons., and . European Journal of Operational Research, 241 (2): 541-554 (2015)Stackelberg Leadership in a Marketing Channel., , and . IGTR, 3 (1): 13-26 (2001)Downstream horizontal integration and multiunit dealership., , and . ITOR, 21 (1): 81-101 (2014)Advertising strategies in a franchise system., and . European Journal of Operational Research, 198 (2): 655-665 (2009)Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value., and . J. Optimization Theory and Applications, 142 (3): 469-492 (2009)Should companies jointly promote their complementary products when they compete in other product categories?, and . European Journal of Operational Research, 255 (2): 620-630 (2016)BOOK REVIEW: Differential Games in Marketing. By Steffen Jørgensen and Georges Zaccour.. IGTR, 6 (2): 291-293 (2004)Cooperative advertising programs: are accrual constraints necessary?, , and . ITOR, 26 (6): 2230-2247 (2019)