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Special issue on data analysis and classification in marketing - preface by the guest editors.

, and . Adv. Data Analysis and Classification, 6 (4): 249-251 (2012)

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Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison., and . OR, page 619-624. (2005)Analyzing the Stability of Price Response Functions: Measuring the Influence of Different Parameters in a Monte Carlo Comparison., and . GfKl, page 527-535. Springer, (2008)Real Options in the Assessment of New Products., and . GfKl, page 537-544. Springer, (2008)Lead User Identification in Conjoint Analysis Based Product Design., and . GfKl, page 521-528. Springer, (2010)Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint., and . ECDA, page 465-474. Springer, (2013)Comparing Earth Mover's Distance and its Approximations for Clustering Images., and . Algorithms from and for Nature and Life, Springer, (2013)Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches., and . GfKl, page 217-225. Springer, (2012)The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time., , and . GfKl, page 227-234. Springer, (2012)Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison., , and . Algorithms from and for Nature and Life, Springer, (2013)Preference Measurement in Complex Product Development: A Comparison of Two-Staged SEM Approaches., and . ECDA, page 239-250. Springer, (2013)