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%0 Journal Article
%1 schnell2022examination
%A Schnell, Peter
%D 2022
%I UTS ePress
%J Construction economics and building
%K
%N 4
%P 81-97
%R 10.5130/AJCEB.v22i4.8078
%T Examination of the Communication Strategy Based on Company Straplines : A Case Study of German Construction Companies
%V 22
@article{schnell2022examination,
added-at = {2023-09-07T10:10:22.000+0200},
author = {Schnell, Peter},
biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2c6da2cfef55f281ee92c71e61600c882/unibiblio},
doi = {10.5130/AJCEB.v22i4.8078},
interhash = {936eac25ae044a5210b92d8fc91ffb39},
intrahash = {c6da2cfef55f281ee92c71e61600c882},
issn = {2204-9029},
journal = {Construction economics and building},
keywords = {},
language = {eng},
number = 4,
pages = {81-97},
publisher = {UTS ePress},
timestamp = {2023-09-07T08:10:22.000+0200},
title = {Examination of the Communication Strategy Based on Company Straplines : A Case Study of German Construction Companies},
volume = 22,
year = 2022
}