Abstract— This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed.
2014 9th Iberian Conference on Information Systems and Technologies (CISTI)
year
2014
month
jun
number
June
pages
1--6
publisher
IEEE
isbn
978-9-8998-4343-1
file
:Users/fgiones/Box/000 Article Library Mendeley/Frutos, Giones, Miralles\_2014\_Social Media engagement as an e-commerce driver, a consumer behavior perspective.pdf:pdf
%0 Conference Paper
%1 Frutos2014
%A Frutos, Sergio Martin
%A Giones, Ferran
%A Miralles, Francesc
%B 2014 9th Iberian Conference on Information Systems and Technologies (CISTI)
%C Barcelona, Spain
%D 2014
%E Rocha, Álvaro
%E Fonseca, David
%E Redondo, Ernest
%E Reis, Luís Paulo
%E Cota, Manuel Pérez
%I IEEE
%K FI consumer facebook innovation social_media
%N June
%P 1--6
%R 10.1109/CISTI.2014.6877033
%T Social Media engagement as an e-commerce driver, a consumer behavior perspective
%U http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6877033
%X Abstract— This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed.
%@ 978-9-8998-4343-1
@inproceedings{Frutos2014,
abstract = {Abstract— This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed.},
added-at = {2020-10-01T10:49:31.000+0200},
address = {Barcelona, Spain},
author = {Frutos, Sergio Martin and Giones, Ferran and Miralles, Francesc},
biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2b6b48679be8feef426231f137ddf3647/ferrangiones},
booktitle = {2014 9th Iberian Conference on Information Systems and Technologies (CISTI)},
doi = {10.1109/CISTI.2014.6877033},
editor = {Rocha, {\'{A}}lvaro and Fonseca, David and Redondo, Ernest and Reis, Lu{\'{i}}s Paulo and Cota, Manuel P{\'{e}}rez},
file = {:Users/fgiones/Box/000 Article Library Mendeley/Frutos, Giones, Miralles{\_}2014{\_}Social Media engagement as an e-commerce driver, a consumer behavior perspective.pdf:pdf},
interhash = {430578121592ed4a83211f8268c8ff49},
intrahash = {b6b48679be8feef426231f137ddf3647},
isbn = {978-9-8998-4343-1},
keywords = {FI consumer facebook innovation social_media},
month = jun,
number = {June},
pages = {1--6},
publisher = {IEEE},
timestamp = {2020-11-01T20:06:36.000+0100},
title = {{Social Media engagement as an e-commerce driver, a consumer behavior perspective}},
url = {http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6877033},
year = 2014
}