%0 Conference Paper %1 Frutos2014 %A Frutos, Sergio Martin %A Giones, Ferran %A Miralles, Francesc %B 2014 9th Iberian Conference on Information Systems and Technologies (CISTI) %C Barcelona, Spain %D 2014 %E Rocha, Álvaro %E Fonseca, David %E Redondo, Ernest %E Reis, Luís Paulo %E Cota, Manuel Pérez %I IEEE %K FI consumer facebook innovation social_media %N June %P 1--6 %R 10.1109/CISTI.2014.6877033 %T Social Media engagement as an e-commerce driver, a consumer behavior perspective %U http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6877033 %X Abstract— This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed. %@ 978-9-8998-4343-1

@inproceedings{Frutos2014, abstract = {Abstract— This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed.}, added-at = {2020-10-01T10:49:31.000+0200}, address = {Barcelona, Spain}, author = {Frutos, Sergio Martin and Giones, Ferran and Miralles, Francesc}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2b6b48679be8feef426231f137ddf3647/ferrangiones}, booktitle = {2014 9th Iberian Conference on Information Systems and Technologies (CISTI)}, doi = {10.1109/CISTI.2014.6877033}, editor = {Rocha, {\'{A}}lvaro and Fonseca, David and Redondo, Ernest and Reis, Lu{\'{i}}s Paulo and Cota, Manuel P{\'{e}}rez}, file = {:Users/fgiones/Box/000 Article Library Mendeley/Frutos, Giones, Miralles{\_}2014{\_}Social Media engagement as an e-commerce driver, a consumer behavior perspective.pdf:pdf}, interhash = {430578121592ed4a83211f8268c8ff49}, intrahash = {b6b48679be8feef426231f137ddf3647}, isbn = {978-9-8998-4343-1}, keywords = {FI consumer facebook innovation social_media}, month = jun, number = {June}, pages = {1--6}, publisher = {IEEE}, timestamp = {2020-11-01T20:06:36.000+0100}, title = {{Social Media engagement as an e-commerce driver, a consumer behavior perspective}}, url = {http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=6877033}, year = 2014 }