%0 Journal Article %1 bornemann2020successive %A Bornemann, Torsten %A Hattula, Cornelia %A Hattula, Stefan %D 2020 %I Springer Nature %J Journal of the Academy of Marketing Science %K ubs_10011 ubs_20016 ubs_30148 unibibliografie wos %N 6 %P 1174–1191 %R 10.1007/s11747-019-00709-y %T Successive product generations : financial implications of industry release rhythm alignment %V 48

@article{bornemann2020successive, added-at = {2022-01-17T09:46:04.000+0100}, affiliation = {Bornemann, T (Corresponding Author), Goethe Univ Frankfurt, Dept Mkt, Theodor W Adorno Pl 4, D-60323 Frankfurt, Germany. Bornemann, Torsten, Goethe Univ Frankfurt, Dept Mkt, Theodor W Adorno Pl 4, D-60323 Frankfurt, Germany. Hattula, Cornelia, ISM Int Sch Management, Mkt Sales Tourism & Sports Dept, Olgastr 86, D-70180 Stuttgart, Germany. Hattula, Stefan, Univ Stuttgart, Mkt Dept, Keplerstr 17, D-70174 Stuttgart, Germany.}, author = {Bornemann, Torsten and Hattula, Cornelia and Hattula, Stefan}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/29634d229275325450f7873da4ccdc11c/unibiblio}, doi = {10.1007/s11747-019-00709-y}, interhash = {d876fa932fb4a931cfa77154df4e1828}, intrahash = {9634d229275325450f7873da4ccdc11c}, issn = {{0092-0703} and {1552-7824}}, journal = {Journal of the Academy of Marketing Science}, keywords = {ubs_10011 ubs_20016 ubs_30148 unibibliografie wos}, language = {eng}, number = 6, pages = {1174–1191}, publisher = {Springer Nature}, research-areas = {Business & Economics}, timestamp = {2022-01-17T08:46:04.000+0100}, title = {Successive product generations : financial implications of industry release rhythm alignment}, unique-id = {ISI:000541573900001}, volume = 48, year = 2020 }