%0 Journal Article %1 weippert2024scope %A Weippert, Marco %D 2024 %I Taylor & Francis %J Journal of marketing management %K f2024 hybrid oa oafonds transform ubs_10011 ubs_20016 ubs_30148 ubs_40257 unibibliografie wos %N 11-12 %P 877-909 %R 10.1080/0267257X.2024.2388088 %T The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives %V 40

@article{weippert2024scope, added-at = {2025-01-28T11:00:54.000+0100}, affiliation = {Weippert, M (Corresponding Author), Univ Stuttgart, Sch Management, Dept 6, Mkt Dept, Keplerstr 17, D-70174 Stuttgart, Germany. Weippert, Marco, Univ Stuttgart, Sch Management, Dept 6, Mkt Dept, Keplerstr 17, D-70174 Stuttgart, Germany.}, affiliations = {University of Stuttgart}, author = {Weippert, Marco}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2221624a7d6eca944021b0478185b2d92/unibiblio}, doi = {10.1080/0267257X.2024.2388088}, interhash = {ca3cfe7dc296ea9e67de4096c0be470a}, intrahash = {221624a7d6eca944021b0478185b2d92}, issn = {{0267-257X} and {1472-1376}}, journal = {Journal of marketing management}, keywords = {f2024 hybrid oa oafonds transform ubs_10011 ubs_20016 ubs_30148 ubs_40257 unibibliografie wos}, language = {eng}, number = {11-12}, pages = {877-909}, publisher = {Taylor & Francis}, research-areas = {Business \& Economics}, timestamp = {2025-08-13T16:18:57.000+0200}, title = {The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives}, unique-id = {WOS:001284066700001}, volume = 40, year = 2024 }