%0 Conference Paper %1 conf/pacis/LaiHL07 %A Lai, Yee-Lin %A Hui, Kai Lung %A Liu, Na %B PACIS %D 2007 %I AISeL %K dblp %P 6 %T To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude. %U http://dblp.uni-trier.de/db/conf/pacis/pacis2007.html#LaiHL07

@inproceedings{conf/pacis/LaiHL07, added-at = {2012-03-01T00:00:00.000+0100}, author = {Lai, Yee-Lin and Hui, Kai Lung and Liu, Na}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2d6ba95b8fbe23afb37bd9f3d88bc0291/dblp}, booktitle = {PACIS}, crossref = {conf/pacis/2007}, ee = {http://aisel.aisnet.org/pacis2007/6}, interhash = {1d8a2cc2cfc576f2ad15b12786b7c1c5}, intrahash = {d6ba95b8fbe23afb37bd9f3d88bc0291}, keywords = {dblp}, pages = 6, publisher = {AISeL}, timestamp = {2016-02-02T11:52:04.000+0100}, title = {To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude.}, url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2007.html#LaiHL07}, year = 2007 }