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%0 Conference Paper
%1 conf/kdd/SculleyMBB09
%A Sculley, D.
%A Malkin, Robert G.
%A Basu, Sugato
%A Bayardo, Roberto J.
%B KDD
%D 2009
%E IV, John F. Elder
%E Fogelman-Soulié, Françoise
%E Flach, Peter A.
%E Zaki, Mohammed Javeed
%I ACM
%K dblp
%P 1325-1334
%T Predicting bounce rates in sponsored search advertisements.
%U http://dblp.uni-trier.de/db/conf/kdd/kdd2009.html#SculleyMBB09
%@ 978-1-60558-495-9
@inproceedings{conf/kdd/SculleyMBB09,
added-at = {2018-11-06T00:00:00.000+0100},
author = {Sculley, D. and Malkin, Robert G. and Basu, Sugato and Bayardo, Roberto J.},
biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2a51c97b711a1fd4a21f195a9c07348d7/dblp},
booktitle = {KDD},
crossref = {conf/kdd/2009},
editor = {IV, John F. Elder and Fogelman-Soulié, Françoise and Flach, Peter A. and Zaki, Mohammed Javeed},
ee = {https://doi.org/10.1145/1557019.1557161},
interhash = {cb7c7785d3ccd1f62626851988bb487a},
intrahash = {a51c97b711a1fd4a21f195a9c07348d7},
isbn = {978-1-60558-495-9},
keywords = {dblp},
pages = {1325-1334},
publisher = {ACM},
timestamp = {2019-09-27T19:27:10.000+0200},
title = {Predicting bounce rates in sponsored search advertisements.},
url = {http://dblp.uni-trier.de/db/conf/kdd/kdd2009.html#SculleyMBB09},
year = 2009
}
