%0 Conference Paper %1 conf/euroitv/GiotisL09 %A Giotis, Panagiotis %A Lekakos, George %B EuroITV %D 2009 %E Grooff, Dirk De %E Geerts, David %E Cesar, Pablo %I ACM %K dblp %P 157-160 %T Effectiveness of interactive advertising presentation models. %U http://dblp.uni-trier.de/db/conf/euroitv/euroitv2009.html#GiotisL09 %@ 978-1-60558-340-2

@inproceedings{conf/euroitv/GiotisL09, added-at = {2022-01-12T00:00:00.000+0100}, author = {Giotis, Panagiotis and Lekakos, George}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2cf242a434db7bd03bd8c55ed46d07817/dblp}, booktitle = {EuroITV}, crossref = {conf/euroitv/2009}, editor = {Grooff, Dirk De and Geerts, David and Cesar, Pablo}, ee = {https://doi.org/10.1145/1542084.1542115}, interhash = {a4578bd6ae94865d2767f8057982d9d8}, intrahash = {cf242a434db7bd03bd8c55ed46d07817}, isbn = {978-1-60558-340-2}, keywords = {dblp}, pages = {157-160}, publisher = {ACM}, timestamp = {2022-03-01T07:06:15.000+0100}, title = {Effectiveness of interactive advertising presentation models.}, url = {http://dblp.uni-trier.de/db/conf/euroitv/euroitv2009.html#GiotisL09}, year = 2009 }