%0 Journal Article %1 journals/jeco/KochD15 %A Koch, Stefan %A Dikmen, Asli %D 2015 %J JECO %K dblp %N 1 %P 15-26 %T Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation. %U http://dblp.uni-trier.de/db/journals/jeco/jeco13.html#KochD15 %V 13

@article{journals/jeco/KochD15, added-at = {2019-08-08T00:00:00.000+0200}, author = {Koch, Stefan and Dikmen, Asli}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/23f5c057553a117bb53a464d7bf68f327/dblp}, ee = {https://doi.org/10.4018/jeco.2015010102}, interhash = {462442d9de04ea3f6155510a38a9e147}, intrahash = {3f5c057553a117bb53a464d7bf68f327}, journal = {JECO}, keywords = {dblp}, number = 1, pages = {15-26}, timestamp = {2019-09-27T08:28:59.000+0200}, title = {Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation.}, url = {http://dblp.uni-trier.de/db/journals/jeco/jeco13.html#KochD15}, volume = 13, year = 2015 }