%0 Journal Article %1 journals/cbsn/LeeL11a %A Lee, Joonghwa %A Lee, Mira %D 2011 %J Cyberpsy., Behavior, and Soc. Networking %K dblp %N 10 %P 619-624 %T Factors Influencing the Intention to Watch Online Video Advertising. %U http://dblp.uni-trier.de/db/journals/cbsn/cbsn14.html#LeeL11a %V 14

@article{journals/cbsn/LeeL11a, added-at = {2018-11-14T00:00:00.000+0100}, author = {Lee, Joonghwa and Lee, Mira}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/268e1e57ffe18f0d09a2c0954d998a39b/dblp}, ee = {https://www.wikidata.org/entity/Q48143273}, interhash = {2274823000c43c46d22090105c74b1c9}, intrahash = {68e1e57ffe18f0d09a2c0954d998a39b}, journal = {Cyberpsy., Behavior, and Soc. Networking}, keywords = {dblp}, number = 10, pages = {619-624}, timestamp = {2019-09-27T11:53:33.000+0200}, title = {Factors Influencing the Intention to Watch Online Video Advertising.}, url = {http://dblp.uni-trier.de/db/journals/cbsn/cbsn14.html#LeeL11a}, volume = 14, year = 2011 }