%0 Journal Article %1 journals/anor/KaulAKJ18 %A Kaul, Arshia %A Aggarwal, Sugandha %A Krishnamoorthy, Mohan %A Jha, P. C. %D 2018 %J Annals OR %K dblp %N 1-2 %P 317-359 %T Multi-period media planning for multi-products incorporating segment specific and mass media. %U http://dblp.uni-trier.de/db/journals/anor/anor269.html#KaulAKJ18 %V 269

@article{journals/anor/KaulAKJ18, added-at = {2018-09-13T00:00:00.000+0200}, author = {Kaul, Arshia and Aggarwal, Sugandha and Krishnamoorthy, Mohan and Jha, P. C.}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2fa91cfa53fadec782286ca9fd9e947a4/dblp}, ee = {https://doi.org/10.1007/s10479-018-2771-9}, interhash = {0bbb87daf208e265dc8209c7c1665f92}, intrahash = {fa91cfa53fadec782286ca9fd9e947a4}, journal = {Annals OR}, keywords = {dblp}, number = {1-2}, pages = {317-359}, timestamp = {2019-09-27T06:13:51.000+0200}, title = {Multi-period media planning for multi-products incorporating segment specific and mass media.}, url = {http://dblp.uni-trier.de/db/journals/anor/anor269.html#KaulAKJ18}, volume = 269, year = 2018 }