Publications

Christian Peukert, Jella Pfeiffer, Martin Meißner, Thies Pfeiffer, and Christof Weinhardt. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption. Journal of Management Information Systems (JMIS), (36)3:755--788, 2019. [PUMA: adoption;laboratory and consumer engagement;hedonic experiments;Virtual information reality retail;IS systems;immersive utilitarian]

Jella Pfeiffer, Martin Meißner, Jascha Prosiegel, and Thies Pfeiffer. Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking. Proceedings of the International Conference in Information Systems (ICIS 2014)., 2014. [PUMA: (DSS);Human Behavior;Mobile Decision Information Support Systems commerce;Neuro-IS;Recommendation]