Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. In Francois Thérin, Francesco Paolo Appio, and Hyungseok Yoon (Eds.), Handbook of Research on Techno-Entrepreneurship, Third Edition, 156--174, Edward Elgar Publishing, Cheltenham, UK., 2019. [PUMA: FI TE commercialization crowdfunding entrepreneurship ieis-entrepinno innovation marketing strategies technology] URL