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         "url": "http://gen.lib.rus.ec/book/index.php?md5=225C94F1F4FBE507C98AB87A02B0F40D", 
         
         "author": [ 
            "Richard M. Perloff"
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            	{"first" : "Richard M.",	"last" : "Perloff"}
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         "abstract": "of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging, The Dynamics and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation and self-affirmation and new studies of health campaigns and expanded coverage of social media marketing and enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book \u2013 emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects and easy-to-follow real-world applications \u2013 continue in the sixth edition.",
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         "isbn" : "1138100323,1138100331,9781138100329,9781138100336",
         
         "subtitle" : "Communication and Attitudes in the 21st Century",
         
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