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         "id"   : "https://puma.ub.uni-stuttgart.de/bibtex/2f70fb89b9c10db4b324a7a0836cfcaf9/wburr",         
         "tags" : [
            "Internationalisierung","Licensing","MarketEntryStrategy","TechnologyTransfer","myown"
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         "label" : "Licensing as an entry strategy to international markets",
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         "year": "2011", 
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         "author": [ 
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            	{"first" : "W.",	"last" : "Burr"},
            	{"first" : "C.",	"last" : "Herstatt"},
            	{"first" : "G.",	"last" : "Marquardt"},
            	{"first" : "S.",	"last" : "Walch"}
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         "pages": "357-371",
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         "language" : "Englisch",
         
         "doi" : "doi.org/10.1007/978-3-8349-6793-0",
         
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