%0 Journal Article %1 edeling2017present %A Edeling, Alexander %A Hattula, Stefan %A Bornemann, Torsten %D 2017 %I Emerald %J European journal of marketing %K %N 7/8 %P 1286-1307 %R 10.1108/EJM-05-2015-0263 %T Over, out, but present: recalling former sponsorships %V 51

@article{edeling2017present, added-at = {2023-08-31T15:10:56.000+0200}, affiliation = {Hattula, S (Reprint Author), Univ Stuttgart, Dept Mkt, Stuttgart, Germany. Edeling, Alexander, Univ Cologne, Dept Mkt & Market Res, Cologne, Germany. Hattula, Stefan; Bornemann, Torsten, Univ Stuttgart, Dept Mkt, Stuttgart, Germany.}, author = {Edeling, Alexander and Hattula, Stefan and Bornemann, Torsten}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/26c583096dedf3227e9e400eeea6cc072/puma-wartung}, doi = {10.1108/EJM-05-2015-0263}, interhash = {f8226c8a8325d8cc733acfe7e474f6e6}, intrahash = {6c583096dedf3227e9e400eeea6cc072}, issn = {{1758-7123} and {0309-0566}}, journal = {European journal of marketing}, keywords = {}, language = {eng}, number = {7/8}, pages = {1286-1307}, publisher = {Emerald}, research-areas = {Business & Economics}, timestamp = {2023-08-31T13:10:56.000+0200}, title = {Over, out, but present: recalling former sponsorships}, unique-id = {ISI:000406803400011}, volume = 51, year = 2017 }