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Modelling public acceptance of nature-based solutions – The example of façade-integrated habitats for insects

, , and . Nature-Based Solutions, (January 2026)
DOI: 10.1016/j.nbsj.2026.100303

Abstract

Nature-based Solutions (NbS) have been identified as a potential strategy to cope with the challenges of climate change and loss of biodiversity. However, they are facing many challenges when it comes to large scale implementation, such as little experience with installation and maintenance, insufficient funding and sometimes limited public acceptance. We aim to address this last point by developing and discussing a “theory-driven model of public acceptance of NbS” (in short: TMA). The model integrates (1) worldviews, (2) beliefs and concerns, (3) attitudes and norms and (4) acceptance. Based on the TMA, we propose that promoting ecological worldviews inherent in the life frames “living as nature” or “living with nature” can enhance the likelihood of public acceptance of NbS. Enhancing ecological knowledge, which underpins beliefs regarding attitudes, subjective social norms, and perceived behavioural control, may further support this acceptance. Additionally, tailored communication on topics such as biodiversity conservation is essential, as the TMA addresses different target groups both in terms of worldviews and acceptance layers. The TMA has the potential to contribute to empirical research as well as assist stakeholders from public administration, industry, science and civil society in risk governance processes.

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