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Making customer integration in company processes persistent: Comparison of literature and industrial perspective

, , , and . NordDesign, (2020)
DOI: 10.35199/NORDDESIGN2020.59

Abstract

Companies lack efficient mechanisms for the systematic and continuous integration of customers in order to generate benefits and to avoid further complicating their internal processes. A gap was recognized that there is a lack of knowledge management competence to anchor customer know-how in business processes on a persistent basis. These initial findings clearly indicate the need for a comprehensive procedural model for continuous customer integration across all stages of the development process and enabling a persistent knowledge representation.

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