Abstract
We study the process of international diffusion, global contestation, and local deinstitutionalization of a controversial practice, identifying the mechanisms used by proponents and opponents of the practice across multiple institutional environments and constituents. We draw on international diffusion, deinstitutionalization, and power theory to study the emergence and diffusion of the third-party ownership practice in the soccer industry. We use an inductive case study combining archival and interview data to study the determinants of the international diffusion of the practice, the changes in the power structure in the market as the practice was adopted at a global scale, and finally the contestation and deinstitutionalization process that resulted from the ban of the practice. We find that the opacity of the practice can be a diffusion driver, locally and at the international level, nevertheless as the practice transforms the market structure and allows new actors to gain power, a global contestation is triggered through problematization and emotional resonance by insiders with institutional power positions in the market. This article advances in our understanding of the multilevel governance mechanisms and power dynamics that might support international diffusion but also contestation and eventual deinstitutionalization of a practice.
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