The dual iteration was introduced in a conference paper in 1997 by Iwasaki as an iterative and heuristic procedure for the challenging and non-convex design of static output-feedback controllers. We recall in detail its essential ingredients and go beyond the work of Iwasaki by demonstrating that the framework of linear fractional representations allows for a seamless extension the dual iteration to output-feedback designs of tremendous practical relevance such as the design of robust or robust gain-scheduled controllers. In the paper of Iwasaki the dual iteration is solely based on, and motivated by algebraic manipulations resulting from the elimination lemma. We provide a novel control theoretic interpretation of the individual steps, which paves the way for further generalizations of the powerful scheme to situations where the elimination lemma is not applicable. Exemplary, we extend the dual iteration to the multi-objective design of static output-feedback H∞-controllers, which guarantee that the closed-loop poles are contained in an a priori specified generalized stability region. We demonstrate the approach with numerous numerical examples inspired from the literature.