Digitalization is transforming the industrial landscape. Smarter products, data-based services, and new business models promise to reshape the whole manufacturing industry. However, below the visible excitement, unexpected tensions and challenges make the digital transformation an excruciating journey for industrial companies. In this article, we decipher the digital transformation strategy choices of leading industrial firms in a highly innovative country. Using their insights, we identify four dominant tensions that managers need to sort out. We provide guiding principles to select a digital transformation strategy that has the adequate configuration to overcome each of the identified tensions.
%0 Journal Article
%1 Danuso_2021
%A Danuso, Anna
%A Giones, Ferran
%A da Silva, Elias Ribeiro
%D 2022
%I Elsevier BV
%J Business Horizons
%K digital entrepreneurship ieis-entrepinno myown tranformation
%R 10.1016/j.bushor.2021.04.001
%T The digital transformation of industrial players: A guide
%U https://doi.org/10.1016%2Fj.bushor.2021.04.001
%X Digitalization is transforming the industrial landscape. Smarter products, data-based services, and new business models promise to reshape the whole manufacturing industry. However, below the visible excitement, unexpected tensions and challenges make the digital transformation an excruciating journey for industrial companies. In this article, we decipher the digital transformation strategy choices of leading industrial firms in a highly innovative country. Using their insights, we identify four dominant tensions that managers need to sort out. We provide guiding principles to select a digital transformation strategy that has the adequate configuration to overcome each of the identified tensions.
@article{Danuso_2021,
abstract = {Digitalization is transforming the industrial landscape. Smarter products, data-based services, and new business models promise to reshape the whole manufacturing industry. However, below the visible excitement, unexpected tensions and challenges make the digital transformation an excruciating journey for industrial companies. In this article, we decipher the digital transformation strategy choices of leading industrial firms in a highly innovative country. Using their insights, we identify four dominant tensions that managers need to sort out. We provide guiding principles to select a digital transformation strategy that has the adequate configuration to overcome each of the identified tensions.},
added-at = {2022-02-02T21:51:47.000+0100},
author = {Danuso, Anna and Giones, Ferran and da Silva, Elias Ribeiro},
biburl = {https://puma.ub.uni-stuttgart.de/bibtex/2e8fc30a8ce4d3b0391bf4b189cbc72ab/ferrangiones},
doi = {10.1016/j.bushor.2021.04.001},
interhash = {d2a9a2a6b6abdcfe33c829fbb6a9e60b},
intrahash = {e8fc30a8ce4d3b0391bf4b189cbc72ab},
journal = {Business Horizons},
keywords = {digital entrepreneurship ieis-entrepinno myown tranformation},
publisher = {Elsevier {BV}},
timestamp = {2022-02-02T20:51:47.000+0100},
title = {The digital transformation of industrial players: A guide},
url = {https://doi.org/10.1016%2Fj.bushor.2021.04.001},
year = 2022
}
