%0 Book Section %1 Giones2019d %A Giones, Ferran %A Brem, Alexander %B Handbook of Research on Techno-Entrepreneurship, Third Edition %C Cheltenham, UK. %D 2019 %E Thérin, Francois %E Appio, Francesco Paolo %E Yoon, Hyungseok %I Edward Elgar Publishing %K FI TE commercialization crowdfunding entrepreneurship ieis-entrepinno innovation marketing strategies technology %P 156--174 %R 10.4337/9781786439079.00016 %T Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies %U https://www.elgaronline.com/view/edcoll/9781786439062/9781786439062.xml %X These days, crowdfunding has become an established tool for entrepreneurial financing. Beyond that, it also established a new way of innovation marketing, especially for high-tech products: using crowdfunding to find out if there is a market for the product. Without the goal of collecting money for the start-up, this approach makes a new strategic approach necessary how to setup entrepreneurial commercialization strategies. This chapter offers insights into such crowdfunding behavior, and how technology entrepreneurs can make use of it. For this, a market theory perspective is taken on crowdfunding platforms, with implications for theory and practice. %7 3rd %& 7

@incollection{Giones2019d, abstract = {These days, crowdfunding has become an established tool for entrepreneurial financing. Beyond that, it also established a new way of innovation marketing, especially for high-tech products: using crowdfunding to find out if there is a market for the product. Without the goal of collecting money for the start-up, this approach makes a new strategic approach necessary how to setup entrepreneurial commercialization strategies. This chapter offers insights into such crowdfunding behavior, and how technology entrepreneurs can make use of it. For this, a market theory perspective is taken on crowdfunding platforms, with implications for theory and practice.}, added-at = {2020-10-01T10:49:31.000+0200}, address = {Cheltenham, UK.}, author = {Giones, Ferran and Brem, Alexander}, biburl = {https://puma.ub.uni-stuttgart.de/bibtex/27e4029afca81f2b2932cce595da878b1/ferrangiones}, booktitle = {Handbook of Research on Techno-Entrepreneurship, Third Edition}, chapter = 7, doi = {10.4337/9781786439079.00016}, edition = {3rd}, editor = {Th{\'{e}}rin, Fran{\c{c}}ois and Appio, Francesco Paolo and Yoon, Hyungseok}, file = {:Users/fgiones/Box/000 Article Library Mendeley/Giones, Brem{\_}2019{\_}Crowdfunding as a tool for innovation marketing technology entrepreneurship commercialization strategies.pdf:pdf}, interhash = {b9a49c812572ba561c3527da700889e7}, intrahash = {7e4029afca81f2b2932cce595da878b1}, keywords = {FI TE commercialization crowdfunding entrepreneurship ieis-entrepinno innovation marketing strategies technology}, mendeley-tags = {commercialization strategies,crowdfunding,innovation marketing,technology entrepreneurship}, pages = {156--174}, publisher = {Edward Elgar Publishing}, timestamp = {2020-11-04T10:33:35.000+0100}, title = {{Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies}}, url = {https://www.elgaronline.com/view/edcoll/9781786439062/9781786439062.xml}, year = 2019 }